Innovation Physics

Your Competitive Advantage
Home Mission Statement: Create systematic innovation strategies that enable start-up enterprises and small businesses to gain a competitive advantage.

David P. Ball

David Ball


  • TRIZ is a Russian-language acronym that translates into English as "Theory of Inventive Problem Solving."
  • The technique was invented by Genrich Altshuller (1926-1998) to promote creativity and innovation.
  • Innovation Physics has integrated TRIZ and ARIZ ("Algorithm for Inventive Problem Solving") with other analytic techniques to create the DRIVE process.
  • Some benefits of using TRIZ to drive innovation:
    • Leverage "profound knowledge" to solve challenging business, engineering and scientific problems.
    • Apply Standard Solutions and Separation Principles to resolve design conflicts.
    • Apply Patterns of Evolution to anticipate system improvement or failure.
TRIZ Links TRIZ will help you gain a competitive advantage!

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